Privacy Policy
Last updated: October 2026
1. Information We Collect
We collect information you provide directly to us — through our contact form, or when you book a vehicle, including your name, email address, phone number, and reservation dates. We do not collect or store your full payment card details: card information is entered directly into Stripe’s secure checkout and never touches our servers. We receive confirmation that a payment succeeded, the last 4 digits of the card used, and a transaction reference from Stripe.
2. How We Use Your Information
We use the information we collect to process and confirm reservations, respond to your inquiries, coordinate pick-up and return, improve our website experience, and communicate information about our vehicles and services. With your permission, we also measure how our advertising performs (see section 3). We do not sell your personal information to third parties.
3. Cookies, Analytics & Advertising
We ask for your permission before using cookies and similar technologies for analytics or advertising. Until you choose Accept All on our cookie banner, neither our own analytics nor the Google tag described below is loaded. They are not loaded if you choose Decline, if you have not answered the banner yet, or if your browser sends a “Do Not Track” signal.
Our own analytics
If you accept, we collect first-party analytics to understand how the site is used so we can improve it: page views, scroll depth, clicks (as coordinates), the path toward booking, the referring page and traffic source, device type, approximate country, and time on page, linked by randomly generated identifiers stored in your browser. We do not record your name, the contents of any form field, keystrokes, or your IP address in these analytics, and they are not linked to the enquiries you send us.
Google Ads
If you accept, we also load the Google tag for Google Ads, an advertising service provided by Google. We use it for advertising measurement and conversion tracking — to learn whether our ads on Google lead to enquiries — and for remarketing, which lets us show our ads to people who have previously visited our website. When the tag runs, your browser sends Google information such as the address of the page you are viewing, the page that referred you, your IP address, and details about your browser and device. The Google tag may set and read cookies and similar identifiers for advertising measurement and remarketing, including cookies whose names begin with “_gcl” on our website and cookies on Google’s own domains.
If you have accepted cookies and an enquiry is saved successfully — through our contact form, a transportation quote request, a conversion consultation request, or a vehicle reservation request — our website reports it to Google Ads as a “Contact” conversion. That report includes a random reference number generated from the enquiry, so the same enquiry is not counted twice; it does not include your name, email address, phone number, or message. Google Ads may also record visits to particular pages of our website as conversions, depending on the settings in our Google Ads account.
Google uses the information it receives under its own policies: see Google’s Privacy Policy, how Google uses information from sites or apps that use its services, and how Google uses cookies in advertising. You can manage personalized ads from Google in My Ad Center.
Changing or withdrawing your choice
This reopens the cookie banner so you can choose Accept All or Decline. If you choose Decline after previously accepting, your consent is withdrawn: our website deletes the Google Ads cookies and stored values it can reach on this site (those beginning with “_gcl”) and its own analytics identifiers, then reloads the page, after which neither our analytics nor the Google tag runs. Withdrawing consent stops future collection; it does not remove information already sent to Google, or cookies Google has set on its own domains, which you can manage in your browser settings and in My Ad Center. You can also clear this site’s data in your browser settings, after which the banner will ask you again.
4. Text Messaging & Your Choices
When you check the optional SMS consent box on a contact, booking, or quote form, you agree to receive text messages from My Luxury Rides, a trade name of Exquisite Platinum LLC, at the number you provide. These may include automated request acknowledgments, responses to your inquiry, reservation updates, pickup reminders, and driver arrival or schedule updates. This consent applies to text messages about your request or reservation; it does not authorize promotional campaigns or automated phone calls. We may use Twilio to deliver these text messages.
Message frequency varies according to your request or reservation. Message and data rates may apply. SMS consent is not a condition of booking or purchase. Reply STOP to opt out or HELP for help, or contact us using the details below. Wireless carriers are not liable for delayed or undelivered messages. See our SMS Terms of Service.
We do not sell or share mobile phone numbers with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all other information-sharing categories in this policy and will not be shared with third parties. Messaging service providers process the phone number and message content needed to deliver our messages on our behalf.
5. Third-Party Services
We use Stripe to process payments securely — Stripe’s privacy policy governs the card and billing information you enter at checkout. We use Supabase to store reservation and account data. We may use Twilio for text messaging and Grasshopper for business phone calls. These providers process the information needed to provide their services on our behalf. If you accept cookies, we also use Google Ads for advertising measurement, conversion tracking and remarketing; section 3 explains what it receives and links to Google’s own policies. The SMS opt-in data and consent exclusions in section 4 apply to all information-sharing categories described in this policy.
6. Data Security
We implement reasonable security measures to protect your information, including transmitting payment details directly to Stripe over an encrypted connection rather than storing them ourselves. However, no method of transmission over the internet is 100% secure. We encourage you to use caution when submitting personal information online.
7. Contact
For privacy-related questions, or to opt out of texts/calls, contact us at info@myluxuryrides.com or (833) 515-2043.